Search results for "Value Co-creation"
showing 10 items of 49 documents
Innovation and Entrepreneurial Ecosystems: Structure, Boundaries, and Dynamics
2019
Recognizing the broader dimensions of entrepreneurial and innovation activities, holistic and inclusive networked approaches pave the way to co-creation activities that are essential for achieving sustainability in food systems. Recent studies have started to deepen what are the critical enablers for creating thriving entrepreneurial and innovation ecosystems. Networks that include firms, institutions, and several other relevant stakeholders in knowledge spillovers enable to produce more social and economic value through co-creation processes. However, due to the unique complexity within ecosystems, there is no standardized framework or strategy to develop entrepreneurial or innovation ecos…
Building Strategic Partnerships for Value Co-Creation : A Conceptual Framework for Digital Service Organizations
2023
In today’s competitive, fast-paced, and technology-driven markets, digital service organizations are increasingly forming strategic partnerships to transform their businesses, accelerate innovation opportunities, and offer customers enhanced value. How these partnerships should be built to enable value co-creation and strengthen collaboration between the partner organizations has thus become an important question for research and practice. This research develops a conceptual framework to explain value co-creation in strategic (digital service) partnerships and identifies its key enablers. We contribute to the literature by expanding our understanding of how value co-creation between partner…
Digital content marketing in B2B contexts: The drivers of engagement and electronic word of mouth communication at international trade shows
2023
El potencial que representan las redes sociales como una herramienta de marketing es indiscutible, permiten compartir información, construir redes, e influir en consumidores y marcas. Aún más, las redes sociales contribuyen al engagement empresa a empresa (B2B por sus siglas en inglés), ofreciendo un entorno perfecto para su desarrollo. En este sentido, la literatura en marketing ha reconocido la utilidad de las redes sociales en la promoción de ferias comerciales internacionales (ITS por sus siglas en inglés) empresa a empresa. Adicionalmente, en tiempos de crisis como lo es el COVID-19, la comunicación es uno de los principales desafíos en la gestión de emergencias, y las redes sociales s…
The Relationship between Public Value and Change : Case Study on Public Value Creation in Relation to the Regional Government, Health and Social Serv…
2019
Master's thesis Innovative governance and public management ME523 - University of Agder 2019 A break first from Traditional Public Administration (TPA) and later New Public Management (NPM) has gradually offered new angles to the governance. For instance, Moorecreated an analogue to the private value creation,and as a result, the ideology of public value creation has emerged worldwide.Since then, scholars have developed a conceptual understanding of public value. Compared to the NPM public value management embraces post-competitive achievements and broader governmental goals. Yet, the empirical research on public value management, especially in the Finnish context, is rather unknown.This st…
¿Cómo impulsa la Comunicación Integrada de Marketing la satisfacción del huésped?: una propuesta a través del conocimiento ecológico y la co-creación…
2022
[ES] La creciente necesidad de aumentar la eficacia de las estrategias de comunicación en el sector hotelero impulsa la investigación acerca de cómo es posible intensificar sus efectos. De entre las distintas alternativas, el enfoque CIM basado en la sostenibilidad empieza a adquirir cada vez más importancia. El presente trabajo tiene como objetivo examinar las relaciones entre la CIM para la sostenibilidad, el conocimiento ecológico, la co-creación de valor y la satisfacción. Sobre la base de los efectos en cadena que se investigan, se propone un modelo teórico, que se contrasta a partir de un estudio empírico con una muestra de 303 huéspedes, en hoteles de Kyiv (Ucrania). Los resultados r…
Information Technology–Supported value Co-Creation and Co-Destruction via social interaction and resource integration in service systems
2022
The paper develops a conceptual framework to study the constructs of information technology (IT)-supported value co-creation and co-destruction through shared processes of social interaction and resource integration as mediated by IT and embedded in interactive value formation practices. In particular, the elements of social interaction and resource integration are identified, and the role of IT is discussed. We conduct a systematic literature review and analyze the data using the service system perspective. Our research contributes by identifying the constructs of value-creating phenomena enabled by IT from the service system perspective and presenting a research agenda for further studies…
Managing relationships between tourism companies and their suppliers: An approach beyond classical variables
2023
This paper addresses the study of the antecedents and consequences of satisfaction of a company with its main supplier from different variables highlighted in the literature. Specifically, the objective is to analyse the effect of trust, commitment and switching costs on satisfaction, as well as the effect of this satisfaction on co-creation of value, continuity of the relationship and Information and Communication Technology coordination. To achieve this goal, a structural equation model was estimated with a sample of 256 tourist agencies. The results confirm the proposed relationships to explain the satisfaction process. The trust of the tourism company with its main supplier is the main …
The four spheres of value co-creation in humanitarian professional services
2021
PurposeThe study focuses on the value co-creation processes in humanitarian professional services provision, analysing the key enabling factors of beneficiaries' participation, involved in long-term integration programmes (L-TIPs).Design/methodology/approachThrough an in-depth case study, the research looks at the practices of value co-creation in humanitarian professional services, considering both the perspectives of the professional service provider and beneficiary.FindingsIn professional services beneficiary's participation affects the success of the L-TIPs outcomes. Participation's enablers can be classified into four different spheres, each belonging to different elements of professio…
Unboxing co-creation of value: Users' hedonic and utilitarian drivers
2019
Value co-creation through involving users in service processes via resource integration is a focal service research interest. However, studies often take a firm-centric or generic approach and overlook value co-creation from the point view of an individual user. We address this gap by adopting a qualitative research approach and laddering interviews (n = 113) to examine users’ hedonic and utilitarian drivers for value co-creation behavior in five service system contexts. We argue that underlying differences exist among all service systems and contribute with a novel approach by depicting the differences in value-based motivations for users to co-create value. As practical implications, our …
Value Co-creation for Smart Villages: The Institutionalization of Regional Service Ecosystems
2020
Building a versatile portfolio of public and private digital-enabled services is vital in rural and sparsely populated regions, where traditional market mechanisms alone cannot guarantee the availability of essential services. However, contemporary services tend to build on prevalent institutions, often governed by decisions based on market mechanisms, such as economies of scale – service-by-service and village-by-village. A shift is suggested towards networks of smart villages co-creating value as regional service ecosystems. We draw from institutional theory and employ the Service-dominant logic (SDL) framework in investigating value co-creation in rural villages in Sweden. Analyzing 53 l…